Black Coffee Explains Why He’s Unsatisfied With His Musical Achievements

Multi-award winning DJ and Businessman Black Coffee has spoken up about how he feels South African musicians are still very much segregated and that he will never feel he has achieved much musically until SA creates it’s own music platforms.

Black Coffee has achieved a great deal of a lot this year alone, his achievements  include winning a number of awards, landing a radio gig on Applemusic, performing across the world for different crowds and working with US megastars such as Diddy,  Usher and Cassie. This upcoming Sunday he will be honoured with Most Stylish Performing Artist in Music at the 21st SA Style Awards.

He says that SA need to be free and independent in music.”I haven’t arrived. I think I will say ‘I have arrived’ the day that the South African music industry creates its own platform of music that is free and independent of any multinationals.When we have our own platform – like iTunes – that, if I have a new song today, I know where to put it and it can make me money. By ‘me’, I’m referring to anyone who is a musician,” he says.

“Winning the BET Award was cool. But I feel like we are still very much segregated. There is an African category where we are nominated against each other. You go to the event the African award is handed out on a special day and not at the main event. I guess it’s the foot in the door, as we go forward hopefully we can be recognised as people who are contributing to music worldwide,” he added.