“Hip Hop is not about big songs but entrepreneurship” – K.O

K.O has never been shy to express how difficult things can get in the industry which leads to a whole lot more of suffering that no one gets to know about.

Speaking to TshisaLIVE he addressed the issue of how rappers are having things the hard way.

“The industry is really tough and it can get really sad. I have seen so many people fall off because being a rapper isn’t just about music anymore. As an artist you need to push your brand without waiting for the call to come for you to perform. You need to be proactive.”

The Caracara hitmaker said that the hip-hop was set up, if you were not in people’s faces you “are consigned to the backseat and obscurity”.

“Hip -hop has now branched out. It’s not about just having the big song, or the big album, anymore. It is now about entrepreneurship and doing things outside of music. You have to have a passion for things outside of your craft.”