Amapiano Is Making Waves On The TikTok Trends

Amapiano Is Making Waves On The TikTok Trends. Amapiano music has become the most played music in South Africa.

Amapiano music has become the most played music in South Africa. It has also become one of the biggest genres in the South African music sector. The music genre has also found its way on to the most famous short form video platform.

The music genre has obtained over 73 million views on TikTok. Amapiano has taken over TikTok with new and well-known artists giving the global public a listen to their music. Amapiano tracks are rising on the trends of the platform. Artists such as Kabza De Small, DJ Sumbody and DJ Maphorisa are some of the most famous people on the platform. TikTok content operations manager in Africa, Boniswa Sidwaba, says music has been a unique part of the platform’s DNA. She went on to state that the platform is also a good driver for music and upcoming artists to get exposure, and to also get a hold of a wide audience.

“To promote Amapiano specifically, TikTok has a dedicated in-app Amapiano playlist within the sounds page that features new and popular Amapiano music. Most recently, we also launched the TikTok Amapiano page on the discover tab which features popular Amapiano music, artists and an interactive in-app game created to challenge TikTok creators to guess the Amapiano song playing,” says Boniswa Sidwaba. The most recent trending Amapiano track is by emerging artist Xavier with his track ‘I Don’t Know’ which has a challenge titled ‘#idontknowifiknow’, with over 8.4 million views.

by Alexandra Ramaite