Sho Madjozi Debuts New Song On TikTok
As we slowly ease back into the new normal, TikTok wants to support its users by spreading joy, providing users some comfort, and encouraging everyone to have a positive outlook even amidst these challenging times. It’s with this in mind that TikTok teamed up with South African award-winning musician Sho Madjozi to launch its latest campaign #SpiritsUP on the platform.
Amplified through song and dance and tapping on the creative nature of the leading short-form video platform, Sho Madjozi has created a hot single titled “SPIRIT UP”, accompanied by a smashing music video that everyone can get down to. Locals are encouraged to jump on to TikTok and spread the joy by creating their own dance video.
When asked about why this initiative was close to her heart, Sho Madjozi said that she too had found social distancing, and lockdown in general, to be discouraging at times, but believed that it was important to find ways to keep her spirits up and alive – this was the inspiration for her new song.
“I want to encourage people to look at the brighter side of life – to remain positive and try to have fun among all this madness. This is why I chose to partner with TikTok on this launch. While I have been at home, TikTok has been a platform for me to find joy and entertainment. Even more so, it has been a way for me to connect with my fans.”
Flowing with an upbeat and groovy Gqom sound, Sho Madjozi encourages listeners in her song to “keep our hopes alive – gotta take care so the spirit doesn’t die.”
“At TikTok, our mission is to inspire creativity and bring joy. In difficult times like these, it’s even more important to maintain an optimistic outlook and remain joyful, which is why we have launched this campaign to bring everyone together as a community that is supporting, encouraging, and even uplifting one another. As the TikTok community continues using their creativity to motivate one another, we’re excited to see what kind of creative expressions our users will create as part of the #SpiritsUP campaign to the tune of Sho Madjozi’s latest single,” said Boniswa Sidwaba, TikTok Content Operations Manager, Africa.
Accompanying the new single is an official music video in collaboration with popular TikTok dance creators, Matthew J Power and Reece Clewis. Locals are encouraged to get in on the action and spread those positive vibes. All you need to do is hop onto TikTok, create your video using Sho Madjozi’s new song, caption it with #SpiritsUP and post!
Here is the link to Sho Madjozi’s #SpiritsUP video: https://vm.tiktok.com/JeceYnx/
For some serious inspiration, check out these videos:
Matthew_j_power
young_ceezy⦁ _
reece_clewis
august choreograph
Kenyan creators have also jumped into the campaign to inspire and entertain fans. Check out some videos here:
Hadija⦁ Osman
josay⦁ flamer
Atienoh
If you want to see Sho Madjozi perform her new song LIVE for the first time, don’t forget to tune into her TikTok page at 7PM on 3 July 2020. You don’t want to miss this one!
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About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
