Out Now! Juice WRLD “SMILE” With The Weeknd Animated Video + Early DSP Support
The KDC Visions-created clip for the posthumous single, ‘SMILE,’ finds Juice Wrld wandering through fields of flowers and butterflies as he moons about doing anything he can to
make his lover smile, even as the devil on his shoulder warns of imminent danger.
As Juice bounces among the flowers and approaches a glowing door, the scene cuts to a woman (who looks a lot like the rapper’s real-life girlfriend) lying on a bed surrounded by
pictures of him, looking longingly at a shrunken version of the MC singing to her from inside a snow globe. As she gazes up with sad eyes at a painting of her beloved on the wall,
it comes alive and Juice grows a pair of white angel wings.
The Weeknd makes a grand entrance midway through, spilling from a car crash in a crisp red jacket and limping through the streets as he approaches Juice’s pristine red convertible
and hops in. By clip’s end, what appear to be real-life pictures of Juice WRLD and his girlfriend levitate and form a heart in the air before crashing to the ground.
Taken from Billboard
Early DSP Support:
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