Focalistic Reacts To Being On Times Square Billboard
Focalistic Reacts To Being On Times Square Billboard. Focalistic seems to be thriving as each day passes, accumulating most if not all his musical dreams. 2021 seems to be a good year for the star as he recently released a remix for his hit song “Ke Star” featuring Nigrian Afrobeat star Davido. From there the star witnessed his single on the global billboard chat alongside Cardi B. He also received international recognition from American rapper Diddy, Alicia keys with Swizz Beatz together with their family as they were vining to his song.
Focalistic is now over the moon after he was spotted on a billboard in Times Square, New York City. Taking to social media, the star shared photos of his image on the billboard and captioned: “Came a long way from 2016. This is a hood dream !! New York Times Square Billboard!!! 2021, we go hard! First of many. BLESS UP @spotify @spotifysa ASE TRAP TSE KE PINA TSA KO KASI.”
Bringing the African Heat home, Spotify launched the #AfricanHeatChallenge on heels of its expansion into more African countries. Taking its name from a flagship playlist that highlights the hottest African songs, the challenge is anchored around Focalistic’s Ke Star hit song.
Phiona Okumu, Spotify’s head of music in Sub-Saharan Africa said: “African Heat is very popular and has listeners as far a the USA, Australia, Canada and more places that love what modern African music sounds like. We wanted to engage with the audience because dance music is partly responsible for how our music travels across the world. In the beginning, African Heat was skewed towards Afrobeats because it was a sign of the times. But what we have found is that the number an variety of African creators has increased and also the audience. This campaign shows even though they are from unique cultures, the many types of music are related and that they can travel.”