Spotify continues to drive initiatives that support African creators including, promoting key curated, flagship playlists such as African Heat, AmaPiano Grooves, RADAR Africa, and most recently, Gengetone Fire, which has driven further discovery and celebration of African influence. Spotify also houses the Afrohub platform that promotes and brings to the surface culturally diverse music to users around the world.
The expansion of RADAR – Spotify’s global artists program that supports artists along every step of their music journey – has been instrumental in promoting talent from across the continent. To date RADAR Africa has welcomed several creators including, Elaine, rapper Willy Cardiac, Nigerian singer-songwriter Tems and AmaPiano hitmaker Focalistic (who also featured extensively in Spotify’s recent African Heat campaign) to the roster of Africa’s RADAR artists.
These young artists all have been influenced by the sounds of Africa with Focalistic listing South Africa’s classic Bacardi house music as the music he grew up on that continues to influence his expressive AmaPiano. Focalistic also names top Nigerian producer, Fresh as one of his biggest African influencers.
Spotify’s Top 10 Most Streamed SA Artists Outside Of South Africa (March – May 2021)