South African amapiano producer Kelvin Momo joins LootLove via FaceTime on Apple Music 1 to talk about his latest track, “Ivy League (feat. Ch’cco, Yuumbs, TaSkipper & Tlholo).” He also discusses “private school amapiano” and the concept behind his new album, Ivy League; the challenges and rewards of following your own path; and the music education that led to his signature sound.
Kelvin Momo on the challenges of creating your own lane:
To be honest, even now, there are a few people who still doubt [‘Private School’ amapiano], because now, everyone is of that belief that we all need to create Ama hit songs. When you collaborate with someone, in their mind, they’ve already decided that they need to make a hit song, and it can’t work like that.
I’ve been going through a lot of things, where I used to stay in studio, make a lot of music, and ask people – “Bro, what do you think about this song?,” and they’ll come to me like “Yeah it’s nice, but…” When you’ve left, that’s when they start talking, saying things like “What is this that he’s making? Why can’t he make something we’re used to?” You see? And that’s when I focus, like you know what? Let me just do this alone. One day they’ll believe, and one day they will know my story. And there we go!