SAMRO and Music Business Lab Celebrate 50 Graduates in Music Publishing Programme

In a powerful show of support for South Africa’s creative industry, the Southern African Music Rights Organisation (SAMRO), in partnership with the Music Business Lab (MBL), hosted the graduation of 50 emerging music publishers from its 2025 Music Business Publisher Training Programme. The ceremony took place on 23 May at SAMRO Place in Johannesburg, marking a pivotal moment for the country’s next generation of music entrepreneurs.

Now in its latest edition, the six-week intensive course — certified by the University of Pretoria — is fast becoming a cornerstone of industry development. The programme is designed to equip self-published musicians and independent publishers with the knowledge and tools to thrive in the competitive music landscape. With training in music publishing, revenue generation, innovation, and entrepreneurship, it’s more than just a course — it’s a launchpad.

The 2025 cohort was chosen from a highly competitive pool of applicants, reflecting a growing hunger for structured training in the music business. According to Lesego Maforah, Manager of CSI & Special Projects at SAMRO, this year saw a 34% increase in applications compared to 2024 — a sign that emerging creatives are increasingly recognising the importance of business skills in their artistic journey.

“A dedicated panel of independent adjudicators assessed each submission, ensuring a fair and rigorous selection process,” Maforah noted. “After careful assessment, 50 promising music entrepreneurs and publishers were selected.”

Guided by industry veterans Ninel Musson of Vth Season and Beth Arendse from the SA Creative Industries Incubator, participants received hands-on mentorship, real-world insights, and access to vital industry networks. Whether managing other artists or self-releasing their own music online, each graduate walked away with a deeper understanding of how to navigate — and influence — the evolving music economy.

Valedictorians Pilani Bubu and Kunda Mtonga shared moving reflections during the ceremony, speaking of transformation, collaboration, and the lifelong connections made during the programme. Their speeches echoed a common sentiment: this wasn’t just about learning, it was about becoming.

In her keynote address, Nobambo Goduka, General Manager of Member Services at SAMRO, underscored the deeper impact of the programme.

“The graduation of this cohort represents a pivotal step in strengthening South Africa’s music publishing ecosystem,” said Goduka. “These individuals are now equipped to preserve artistic legacies, uphold intellectual property rights, and shape the future of our industry. Music publishing isn’t just administration — it’s the architecture that ensures creative work endures and is rightfully recognised.”

As the event wrapped up, the atmosphere was one of celebration, empowerment, and purpose. SAMRO and Music Business Lab reaffirmed their commitment to creating pathways for creatives, particularly in the often-overlooked area of music publishing. By investing in education, mentorship, and industry access, they’re not just supporting careers — they’re shaping a more inclusive and sustainable music economy.

For the 50 new graduates, the journey is just beginning. But with the right tools, the right knowledge, and the right network behind them, they are well on their way to leaving a mark on the South African music industry — one beat at a time.