Top African Musicians Unite to Save Wildlife Through Trace TV’s “Music for Wildlife” Series

A dynamic fusion of music and conservation is sweeping across Africa and beyond with the launch of Music for Wildlife, a groundbreaking concert series now airing weekly on Trace Global Network TV channels and streaming platforms. This bold initiative brings together more than 150 of Africa’s biggest music stars to amplify one critical message: the urgent need to protect Africa’s wildlife and wild spaces.

Produced by the conservation NGO Wild Africa in partnership with OAS1SONE, the trailblazing platform for immersive music experiences, and supported by the International Fund for Animal Welfare (IFAW), Music for Wildlife is more than just entertainment. It’s a cultural movement. Aimed at over 350 million viewers in 190 countries, the series celebrates Africa’s unmatched biodiversity while showcasing the continent’s rich musical talent.

Focalistic, the multi-award-winning South African rapper and singer-songwriter, is among the headline acts using his platform to educate and inspire. “Africans should care about protecting wildlife,” he says. “Wildlife and national parks create a lot of jobs in Africa by attracting tourists from across the world. Let’s use music and arts to protect our amazing wildlife.”

The show features electrifying performances by top African talents, including CKay, Musa Keys, Kamo Mphela, Vinka, Feli Nandi, Shekhinah, Azawi, Nanette, KP Illest, Joyous Celebration, and Grammy-winning Zakes Bantwini. Each 24-minute episode blends riveting studio sessions with compelling stories of Africa’s wildlife and the ongoing conservation efforts on the ground. From Cape Town to Lagos, Harare to Windhoek, these artists are offering their voices, time, and creativity to raise awareness and ignite action. They represent a new generation of cultural ambassadors committed to conservation.

Africa is home to a quarter of the world’s biodiversity. But its iconic species and ecosystems are under constant threat from poaching, habitat loss, human-wildlife conflict, and climate change. The WWF’s 2024 Living Planet Index shows a staggering 76% decline in wildlife populations over the past 50 years. Yet, as awareness grows, hope rises.

“Trace appeals to the youth, which is the future of Africa,” says Peter Knights OBE, CEO of Wild Africa. “Their passion will be vital for Africa to conserve the world’s most incredible wildlife and the natural foundation on which human life depends.” Lindelani Mkhize, founder of Joyous Celebration, adds, “Music is our prayer, our power, and our protest. With Joyous Celebration, we raise our voices not just in worship, but in a divine call to protect Africa’s majestic wildlife. This is our sacred duty.”

With Trace TV’s expansive global reach, Music for Wildlife is strategically positioned to make an impact on a massive scale. “African artists are very powerful voices,” says Olivier Laouchez, Co-founder and Executive Chairman of the Trace Group. “They can make the difference to raise awareness for better wildlife protection in Africa. Trace is proud to open its global network to host these shows—it aligns perfectly with our values.” Jandre Louw, CEO of OAS1SONE, echoes the sentiment: “This collaboration drives global awareness for Africa’s wildlife and catapults African music and talent to millions worldwide.”

For IFAW President and CEO Azzedine Downes, the series is a natural extension of the organization’s long-standing use of music and arts in conservation: “We must recognize biodiversity’s existence and its inherent vulnerability. We’re proud to be part of this initiative that champions a world where both animals and people thrive.”

Through Music for Wildlife, artists are encouraging fans not only to enjoy the music but to stand up for the planet. With bold performances and urgent storytelling, the series urges viewers to reconnect with the natural world, support local conservation efforts, and ensure that Africa’s stunning wildlife endures for future generations. Music for Wildlife is not just a show—it’s a movement. A call to action. A soundtrack for change. And Africa is leading the way.