Gene Boi Announces New Single “How Could You” Ahead of Upcoming EP Re-Born

Pretoria-based producer and DJ Gene Boi, born Eugene Malete, has officially announced the release of his latest single, How Could You. The track is the first offering from his upcoming EP, Re-Born, marking a significant step in his artistic journey.

How Could You blends deep emotional storytelling with the energetic pulse of South Africa’s evolving 3 Step and Afro House sound. The track tells a haunting story of betrayal, pairing driving 3-step drums with raw, heartfelt emotion. Despite its introspective theme, the song remains irresistibly groovy, offering listeners a cathartic dancefloor experience while processing heartbreak.

The single highlights Gene Boi’s talent for fusing South African House heritage with modern Afro electronic textures. How Could You positions him at the forefront of the next generation of 3 Step and Afro House producers, balancing rhythmic tradition with contemporary innovation.

Gene Boi began his musical journey experimenting with sound using everyday objects, creating rhythms that naturally inspired dance. Influenced by South African house legends including DJ Kent, Black Coffee, DJ Cleo, DJ Clock, and DJ Shimza, he has collaborated with respected local artists such as Dee Cee, DJ Vitoto, Most Lenyora, Una, Villa, Symba, Royality, NativeSon, Ksoul, and Nvrth.

With How Could You, Gene Boi cements his place as a leading figure in South Africa’s Afro electronic scene, blending emotional storytelling, rhythm-focused production, and dancefloor energy to create a fresh evolution of 3 Step and Afro House.