Louise Carver Releases ‘My Love’ Music Video Offering Raw Look at Life on Tour
Award-winning South African singer-songwriter Louise Carver has released the official music video for her latest single “My Love”, giving fans an intimate and unfiltered look into life on the road as a touring artist. The video moves beyond polished stage moments and focuses on the real experiences that shape a musician’s journey. It captures travel days, backstage energy, rehearsals and the emotional rhythm that surrounds live performances. The release adds a personal layer to the song and deepens its meaning through visual storytelling. It also highlights Carver’s continued evolution as both a performer and a storyteller in South African music.
The music video was directed by Jiten Ramial and filmed during Carver’s appearance at the Splashy Fen Music Festival in the Drakensberg. It combines live performance footage with documentary-style scenes that follow Carver and her team throughout the festival experience. The approach gives viewers access to moments that are usually unseen, including pre-show preparation, post-performance reflections and the quiet transitions between stages. The setting of Splashy Fen adds a natural and energetic backdrop that enhances the authenticity of the visuals. The result is a production that feels grounded, personal and connected to real touring life.
Carver explained that the idea behind the video came from a desire to show what happens beyond the spotlight. She pointed out that audiences often see only the polished final performance while missing the emotional and physical journey behind it. Her focus was to capture conversations with her band, nerves before stepping on stage and the sense of relief after performing. She also wanted to reflect the calm moments that follow high-energy shows and the daily reality of moving from place to place. This perspective gives “My Love” a deeper emotional context that connects with both fans and fellow musicians.
The artist also emphasized how meaningful the Splashy Fen Music Festival was as a filming location. Performing on the main stage for the first time at the festival added significance to the project. She described how every detail of touring plays a role in shaping the experience, from wardrobe choices to setlists and travel logistics. The journey to the festival and the atmosphere backstage became key parts of the story captured on film. This allowed the video to document not just a performance, but an entire chapter of her touring life.
The production style of the video leans into a fast-moving documentary format that blends road footage, backstage clips and live stage moments. Carver has previously worked with Ramial, and she credited their established creative relationship for helping shape the project’s direction. She praised his ability to capture honest and natural storytelling through his camera work. The visual style avoids overproduction and instead focuses on real movement and real emotion. This approach strengthens the authenticity of the video and keeps attention on the human side of touring.
Members of Carver’s touring and creative team also appear throughout the video, adding depth to the storytelling. Guitarist and producer Simz Kulla features prominently, along with drummer Denholm Harding and publicist Melissa Conradie. Carver highlighted her long working relationship with Kulla, explaining that years of collaboration have built a strong sense of trust on and off stage. She described their connection as something that extends beyond music into daily touring life. This teamwork forms a core part of how her live performances and creative process operate.
The video also includes scenes from recording sessions at Audio Militia studio, where Carver worked on projects including her album “Dark Secrets”. These moments connect her live performance identity with her studio work, showing the full scope of her creative process. She noted that the studio has played an important role in her recent musical achievements, including her SAMA recognition. The inclusion of studio footage adds another layer to the narrative by showing how songs move from recording to stage performance. It reinforces the idea that her artistry is built across multiple environments.
Carver described “My Love” as a reflection of the people, places and experiences that continue to shape her career. She expressed pride in the final product, noting that it captures a genuine slice of her life as an artist. The video emphasizes connection, teamwork and the emotional highs and lows of touring. It also highlights the importance of enjoying the journey rather than focusing only on outcomes. Through this release, Louise Carver offers audiences a grounded and honest view of what it means to live as a working musician in South Africa and beyond.
