DJ Sox On Why Tira Had More Spotlight Than Him
Sox on why he was never threatened by Tira's fame
DJ Sox On Why Tira Had More Spotlight Than Him. After a number of accusations from people who blamed Tira for stealing the spotlight of the Durban’s Finest duo consisting of him and DJ Sox, Sox just felt the need to clarify why Tira was in the front and not him even though he was also the big part of the group.
Sox also explained that he’s never had a problem with Tira being at the forefront of the group and eventually becoming the face of their dance music duo.
“As we were getting more and more famous, I opened up my company, which is still thriving and Tira went on to start Afrotainment. I was always switching between being a DJ and being a businessman, with the latter being more of a priority for me. That is who I am, but the music will never stop.”
The DJ explained why he was never offended by Tira’s fame because he knows that Tira works hard and deserves it.
“DJ Tira and DJ Sox are two different people. Tira is the upfront guy; it was always his role to shine. He’s a natural born marketer and that is who he is. I have always been more in my element behind the scenes, that’s why we made a great team.”
Sox explained that he and Tira are also friends outside of their business ventures together and they would never let their solo adventures cause a rift between them.
“I met DJ Tira back in 2001. We kind of just blew up. You have to understand that we got really popular in Durban first. We had no help. It was just us. For a long time our parties were the thing that catapulted us.”
Sox said he and Tira became very valuable to the bigger DJs because they had the connections and the fan base. It wasn’t long until they had relationships with people like DJ Fresh, Glen Lewis and Oskido.
Those relationships would later help them when they took over the national spotlight and became the source of all the summer jams.
“We decided that we will take time in between releasing music together, so that our solo projects don’t suffer and it works for us. People can expect more music and it’s going to take over as usual.”
