Samthing Soweto’s Streaming Success For “Isiphithiphithi” Album Comes As A Suprise To Him

Samthing Soweto’s Streaming Success For “Isiphithiphithi” Album Comes As A Suprise To Him – Samthing Soweto broke Apple Music Record For His Brand New Solo Album “Isphithiphithi.

Musician Samthing Soweto broke the South African Apple Music record for the highest number of users “pre-adding” his brand-new solo album Isphithiphithi to their personal libraries.

In the previous month, Samthing Soweto trended as his music has elevated and continues to elevate globally. “Akulaleki,” with munificent, streaming vocal lines prancing juxtaposing to hiccups of banging, was the elevated song on Apple Music’s South African singles chart. Notwithstanding, Isphithiphithi, an album complete with alike enchanting tracks, was the top full-length on the streaming service in South Africa solely due to pre-adds; it hadn’t even come out yet. 

Samthing Soweto climbed on to the charts without the assistant of a major label. Soweto communicates that major label contracts “don’t reflect the way the things happen on the ground” in South Africa. He decided not to associate with a major label, he instead worked with with the A&R and creative services company Platoon, which is identified for DISCOVERING and supporting the ASPIRING artist.

What Platoon did is they assisted Soweto to prominent5 producers like DJ Maphorisa. “They help me have proper conversations where I can pay for certain things,” Soweto says. “As part of my promo run, they’re putting up a whole mural of my face on a popular street in Johannesburg. Lord knows I wouldn’t be able to do that on my own.”

“[A South African artist winning both charts, which have existed since 2015] has never happened in this country before, and that’s crazy,” Soweto says. “I’m 31. For me to come at my age, late-ish, to pull something like that off…”