Sha Sha Announces Album Pre-Order With New Single, ‘Ungowami’
Sha Sha Announces Album Pre-Order With New Single, ‘Ungowami’ Featuring Soa Mattrix. Sha Sha’s new single is a soulful Amapiano love song that both announces the pre-order of her upcoming album I’M Alive and shows just why she’s widely considered the queen of Amapiano with an appeal that crosses borders and musical boundaries.
Titled ‘Ungowami’ (loosely translated as “you are mine’) the single sees the BET award winner collaborate with DJ and producer Soa Mattrix on a song that’s as beautiful as it is memorable. The new single is now available on all digital platforms. Listen Here.
“Ungowami” premiered on The Dotty Show on July 6th, with Sha Sha being crowned the first lady of Amapiano on the renowned Apple Music 1 show. The first exclusive play of ‘Ungowami’ was accompanied by an announcement by Dotty about Sha Sha’s upcoming album and the launch of the pre-order. Listen to Dotty show here.
Speaking about working with Soa Matrix on the song, “Sha Sha said, “I used to hear his music everywhere. He brings these beautiful chords. I was mostly inspired by the chords; they are actually heart-strings. It was a perfect fit for the lyrics and the perspective on love that the song talks about. Love is always going to be a driver for me. Not only love in relationships but primarily love for yourself.”
Asked if “Ungowami” is an indication of the sound on her upcoming album Sha Sha described it simply as “one of the sounds on the album”. “And there is a more to come. I want to avoid processing the album on behalf of people, I want them to have their own experience and I am very excited to see how it will be received. I like to surprise people.”
“Ungowami” is the first single off Sha Sha’s upcoming album, I’M Alive and follows the recently released, super-sexy video for “iPiano”, a collaboration with serial hit maker Kamo Mpela. Watch Here.
“There had to be certain thing within myself that had to happen so I could come alive,” says the artist of her upcoming record. “It’s more like a rebirth, self-reflection and healing.”
Music lovers globally and Sha Sha’s already substantial fanbase have lots to look forward to on an album that sees Sha Sha work with multiple collaborators in crafting her genre bending Amapiano sound. I’M Alive weaves Afrobeats and R&B into Amapiano and features Ami Faku, Rowlene, A-Reece, Soa Mattrix Kabza De Small, and DJ Maphorisa, among many others.
“There are 30 collaborators on the album,” says Sha Sha ahead of the album’s release. “I think every single one of them brought a special contribution to my project. I am very proud of us as a team and the music we have created. I think there are some great surprises there and excited for people to discover the diversity of the music we have created.”
I’M Alive releases on August 26th 2022.
Stream and Download ‘Ungowami’ HERE.
