Halsey Announces Global Partnership With Magnum Ice-cream
Multi-Platinum Singer, Songwriter & Activist Halsey, stars in global campaign to inspire and encourage others to go after what brings them pleasure
Magnum ice cream today announced its latest collaboration and boldest campaign yet with international music sensation, creative and activist, Halsey.
Magnum has always believed that a day without pleasure is a day lost and that we should all be able to pursue whatever it is that brings us happiness. A champion for creativity, Halsey has always believed that no one should be held back. Having broken down barriers across music, art and culture, she uses her voice and platform to express herself, her pleasures and beliefs. In partnership with Halsey, Magnum wants to inspire and encourage everyone to be true to themselves.
Talking about the campaign with Magnum, Halsey said: “I have always pushed myself and those around me to fearlessly express themselves, and to do what makes them genuinely happy, without fear of judgement or critique. I’m so happy to be partnered with Magnum for this campaign that pushes people to embrace their uniqueness and explore what pleasure really means to them. My hope with this campaign is that it can inspire people to proudly flaunt their individuality, because without self-expression and the amplification of unique voices there is no art, and no artists.”\
As someone who takes pleasure in changing her style and uses it as a form of self-expression, the ‘Be Kind’ singer showcases different looks in this year’s stunning campaign film and bold stills.
LINK: https://www.youtube.com/watch?v=7TNd-9yoTdA
HALSEY THE CREATIVE
LA based photographer Peter Don captured Halsey in a suite of striking stills. Known for his work illustrating the journeys of a series of chart-topping artists, Don captures Halsey’s creativity and vibrancy and her embodiment of Magnum’s “true to pleasure” ethos. Peter has worked closely with Halsey for more than five years and joined her on her ‘Manic’ world tour, earlier this year, to capture her pursuing her ultimate pleasure – music. Peter’s stills for Magnum bring to life Halsey’s unique personality and fearless attitude.
HALSEY THE FILM STAR
The campaign is complemented with a short film directed by Martin Werner, that features Halsey alongside a collective of individuals from around the world, all with individual stories of overcoming barriers to proudly live their truth and pursue what makes them happy. Starring alongside Halsey is singer, performer, DJ and LGBTQIA+ activist, Kiddy Smile. Singer, Kiddy Smile is a fashion provocateur and a champion for individuality. Growing up in a low-income neighbourhood, in Paris, he often faced severe barriers for being who he truly was and pursuing his love for music and dancing. Kiddy hopes that everyone can live in a world where they can be true to who they are and explore and express themselves without judgements or limitations. To find out more about the collective in the film please visit – www.magnumicecream.com/truetopleasure
HALSEY THE CHAMPION FOR CREATIVITY
Magnum has a long heritage of working with creative disruptors and has partnered with both established and up and coming talent, championing trailblazers across fashion, art and culture. Halsey recently launched the Black Creators Funding Initiative (BCFI) to amplify the voices and talents of emerging black creatives and Magnum has joined Halsey in her commitment by donating $50,000 to the cause, alongside an additional $50,000 to organisations working to support and amplify LGBTQIA+ voices from the black community. To further shine a light on up and coming talent Magnum will be commissioning an original artwork by one of the BCFI recipients this summer.
HALSEY X MAGNUM PERFORMANCE
On 16th July, Halsey will perform a virtual live gig in collaboration with Magnum. The set will see Halsey perform some of her biggest hits, including new Marshmello collaboration ‘Be Kind’, in a pared back, raw and beautiful arrangement. The gig will be available to watch via YouTube and will bring people together from around the world to share in the universal pleasure of music.
To watch the live performance, tune into ( www.youtube.com/halsey ) on 16th July 2020.
Learn more about the #TrueToPleasure campaign and view the film and stills on Magnum’s Instagram channel (@Magnum) and website (www.magnumicecream.com/truetopleasure).
About Magnum:
Launched in 1989, Magnum was the first premium adult ice cream. Today, Magnum is one of the world’s leading ice cream brands, selling over 1 billion units annually worldwide.
About Halsey:
Since 2015, Halsey has amassed over 25 billion streams worldwide and sold more than 12 million adjusted albums globally. She has played sold out dates on five continents (including New York City’s Madison Square Garden), been nominated for a GRAMMY® and appeared on a wide variety of magazine covers, including Rolling Stone, Cosmopolitan, NYLON, Forbes and Billboard.
Halsey kicked off 2020 with the release of her new album, Manic, which debuted at No. 1 on Billboard’s Top Current Albums chart and has been certified Platinum in numerous countries, including the U.S. It contains the 7x Platinum “Without Me” – the most-played song of 2019 at U.S. radio and the longest-running Billboard Hot 100 top 10 hit by a female artist of this century – and the Platinum hits “Graveyard” and “You Should Be Sad.”
Halsey continues to push creative boundaries, expanding her influence and impact beyond music. After making her film debut in the animated 2018 summer movie Teen Titans GO! as the voice of Wonder Woman, she was seen in A Star is Born, starring Bradley Cooper and Lady Gaga. She continues to use her voice to speak up for causes she passionately believes in, including disenfranchised youth, women’s rights, mental health and the LGBTQ community. GLAAD honored her in 2018 as “Outstanding Music Artist.” In 2019, she has won an AMA, the Hal David Starlight Award, presented by the Songwriters Hall of Fame, a VMA and two Teen Choice Awards.
